Eleni Beveratou
Creative Director
Dalton Maag
Eleni Beveratou is the Creative Director at Dalton Maag. Originally from Athens, Greece, she holds a BA and MA in Communication Design from Vakalo Art & Design College and an MA in Typeface Design from the University of Reading.
At Dalton Maag, Eleni has led the design and development of typefaces for brands, including Airbnb, Maker’s Mark, and Oracle. Eleni has a particular interest in the science of reading and its influence on type design. Her findings have been published in Digital Fonts and Reading by World Scientific.
Navigating the world of type
One of the fields of design that is currently at a turning point is typography. Through the technological advancement of the last few years, and with the additions of AR and VR media, the creation of relevant typefaces has become a necessity – typefaces that don’t focus solely on aesthetics, but are also multifunctional, scalable, and accessible.
In response to this change of parameters, type has become a powerful tool and has opened up new possibilities in unexplored fields. Through the use of pre-existing type technologies and the introduction of variable fonts it is now possible to not only respond to the type’s immediate context but to also anticipate its use. How we “consume” written content is ever-changing, and we need to ensure that type remains effective – now and in the future.
Eleni is speaking on day two, June 11th.
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