Nina Mathilde Dyrberg

Behavioural Design Consultant
BeWaviour

Nina Dyrberg is a Behavioural Design Consultant and founder of BeWaviour. She helps businesses become insights- and data-driven through a deep understanding of human behaviour. With a background in Cognitive Science and over seven years of experience in behavioural design, experience design, and user research, she specialises in transforming user insights into strategic action.

Passionate about understanding behaviour at every level—from visual attention, decision-making, and motivation to habits and cognitive biases—Nina applies this knowledge across industries. She has worked with many different companies, from tech and industrial solutions to sustainability and consumer products, helping them set direction and drive their projects forward using behavioural insights.

Previously, she worked as a Senior Experience Designer at The LEGO Group, where she refined her expertise in design thinking, UX research, project management, and human-computer interaction.

As an experienced facilitator, she runs workshops, masterclasses, and design sprints, helping teams step into the user’s shoes and apply behavioural insights to create meaningful, user-centred solutions.

• bewaviour.dk
• LinkedIn

How behavioural design and UX research go hand in hand

This workshop introduces UX researchers and designers to the power of behavioural design in enhancing user understanding. Participants will explore key principles of behavioural science—such as cognitive biases, decision making, and motivation—and learn how these can be applied to UX research. They will work in groups on case studies, where they will identify underlying behavioural patterns and discuss how to apply this behavioural knowledge within the specific case.

The session covers practical tools and techniques from behavioural design that can be immediately applied in everyday work, allowing participants to connect more deeply with users and create more effective, user-centred solutions. Ideal for UX professionals looking to deepen their understanding of user behaviour, this workshop provides actionable strategies that bridge UX research with behavioural science to inspire meaningful and impactful design decisions.

Nina is giving this workshop on day one, June 10th.

Nina is giving this workshop again on day two, June 11th.

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