Sarah Hyndman

Founder
Type Tasting

Sarah Hyndman is a designer/researcher, author, international speaker and founder of Type Tasting. She’s written books including the bestselling Why Fonts Matter (Penguin). Sarah co-publishes research with Professor Charles Spence (University of Oxford), and is chef Heston Blumenthal’s experiential font science expert.

Her new podcast Seeing Senses is inspired by over 12 years creating multi-sensory, mass participation typography experiments; and Sarah’s quest to figure out the “why?” behind the results.

Sarah’s been interviewed by CNN, Dazed, Wired and Michael Rosen. She’s spoken at SXSW, Adobe MAX, adidas, BBC, Design Thinkers, GroupM, WGSN and TEDx. She’s a regular expert guest on BBC radio and has popped up on TV shows like Channel 4’s Sunday Brunch.

She’s gone from investigating typography to studying neuroscience. She believes that the most exciting ideas happen when we connect across different disciplines.

Or, follow her on LinkedIn for design tips and resources.

• typetasting.com
• Seeing Senses podcast
• The Sensologists briefings
• LinkedIn

Seeing senses: where there’s more than meets the eye

What if the senses were the secret to creating unforgettable stories?

Hear how 12 years of creating mass participation typography experiments led to an unexpected, and more human, discovery: the magic and science behind what makes us feel, starting at first sight.

Bring your curiosity to join in with games and activities in this interactive talk.

• What we see can influence what we taste, smell, feel, and choose.
• Sight is only a gateway to our memories and perception.
• Alchemy happens when we talk to people across different disciplines.
• Typosensory sense-hacking and sonic seasoning.

Sarah is speaking on day two, June 11th.

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