Sarah Hyndman

Founder
Type Tasting

Sarah Hyndman is a designer/researcher, author, international speaker and founder of Type Tasting. She’s written books including the bestselling Why Fonts Matter (Penguin). Sarah co-publishes research with Professor Charles Spence (University of Oxford), and is chef Heston Blumenthal’s experiential font science expert.

Her new podcast Seeing Senses is inspired by over 12 years creating multi-sensory, mass participation typography experiments; and Sarah’s quest to figure out the “why?” behind the results.

Sarah’s been interviewed by CNN, Dazed, Wired and Michael Rosen. She’s spoken at SXSW, Adobe MAX, adidas, BBC, Design Thinkers, GroupM, WGSN and TEDx. She’s a regular expert guest on BBC radio and has popped up on TV shows like Channel 4’s Sunday Brunch.

She’s gone from investigating typography to studying neuroscience. She believes that the most exciting ideas happen when we connect across different disciplines.

Or, follow her on LinkedIn for design tips and resources.

• typetasting.com
• Seeing Senses podcast
• The Sensologists briefings
• LinkedIn

Join a fantastic voyage from sight to senses

What if the final frontier of discovery isn’t out there? Buckle up. Your senses are about to take the controls.

Join a live expedition into our inner world to explore why we see, feel and remember. Hear how 12 years of creating mass participation typography experiments led to an unexpected, and more human, discovery: the magic and science behind what makes us feel, starting at first sight.

Bring your curiosity and join in with this interactive talk.

• What we see can influence what we taste, smell, feel, and choose.
• Sight is only a gateway to our memories and perception.
• The glitches in our perception are where the magic happens.
• Post-talk activity: typosensory tasting with sense-hacking and sonic seasoning.

Sarah is speaking on day two, June 11th.

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