Sayani Mitra

Senior User Researcher

Sayani Mitra is a Senior User Research Consultant at BJSS, a leading tech consultancy. With a PhD in Social Sciences, she has experience delivering strategic research across healthcare, retail, and AI. She specialises in aligning research with product strategy, using qualitative and quantitative methods to shape inclusive, user-centred solutions.

Her expertise spans digital content optimisation, accessibility, and AI ethics, helping organisations tackle complex challenges. She has led projects improving healthcare information accessibility and optimising digital retail experiences through evidence-based research.

Beyond consultancy, Sayani produces and hosts Beyond Usability, a podcast exploring the business impact of research. Passionate about ethical AI, futures thinking, and inclusive design, she bridges research, strategy, and innovation to drive sustainable outcomes across industries.

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Shaping Tomorrow: The strategic role of future-focused research in product success

This session will explore how UX researchers can shape long-term product strategies by going beyond data gathering to actively influence product visions. Sayani will introduce frameworks like horizon scanning, scenario planning, and roadmap alignment, helping researchers connect short-term actions with long-term goals.

You’ll learn to integrate inclusivity and foresight into your research, ensuring products resonate with diverse audiences and remain ahead of trends. Sayani will share practical steps for scaling futures-focused research, engaging stakeholders, and crafting compelling narratives for executives, enabling researchers to drive impact across teams:

• Actionable frameworks for aligning research with long-term goals.
• Techniques for embedding inclusivity and foresight into workflows.
• Strategies for effectively communicating research impact to stakeholders.

Sayani is speaking on day one, June 10th.

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